Also striking in this whole fiasco around Steve’s health is the response from the Apple faithful. Check out the comments on this blog for a representative sample. Criticize the PR operation at Apple, or Dear Leader himself, and the Apple faithful swarm out in droves to call you a traitor or worse. My email inbox… Read more »
Funny thing about Apple is that the company generally gets high marks for the way it manages communications, sticks to its message, remains consistent, maintains its brand image and so forth. But people in the PR business, and reporters who cover Apple, generally don’t think much of the way the company manages PR. “Say nothing”… Read more »
Here’s an interesting experiment. Imagine what the reaction would be if a different CEO, one who isn’t worshipped as a man-god by a small but vocal portion of the world’s population, did what Steve Jobs just did to Joe Nocera. Imagine, for example, that instead of Steve Jobs we were talking about Steve Ballmer. Imagine… Read more »
At long last it’s here. Simple pull-down menus let you create your very own Steve Jobs opening line. Hilarious. And addictive. Much love to the geniuses at GeekCulture.com, and to Dear Reader Robert for the tip.
Best part of Joe Nocera’s article from yesterday’s New York Times (“Apple’s Culture of Secrecy”) was, of course, the quote from Steve Jobs, the one where Nocera picks up the phone and Jobs hits him with this opening line: “This is Steve Jobs. You think I’m an arrogant [expletive] who thinks he’s above the law,… Read more »
CNET reports that Borg marketeers have come up with yet another incredibly stupid trick sly strategy for getting people to use Vista. They find people who say they hate Vista and lure them into a demo of a “new operating system” which they call “Mojave.” The saps start raving about how great Mojave is. The Borg… Read more »
See here. Valleywag, the gold standard for ethics, honesty and responsible behavior in the Valley, is blasting Apple uber-flack Katie Cotton (in photo above), saying she’s putting Steve Jobs’s needs ahead of the needs of Apple and its shareholders by not being forthright about Steve’s health. Money quote: “Cotton should remember this: She doesn’t actually… Read more »
See the video here. Apple retailers have been given Justine Ezarik’s phone number and told to refuse her service. She calls 35 stores and they all tell her they’re sold out. Best part is where she gets an Apple salestard to call Steve Jobs “a big butthead.” Other best part is where Justine doesn’t recognize the Talking Heads… Read more »
This just in from Camillo Miller, who runs an Apple blog in Italy called theAppleLounge.com. Much love, Camillo.
In case you’re wondering what really happened to the Fake Steve blog and why I shut it down, you can check out the videos posted on TalkingHeadTV.com. Special bonus is they also have a video interview with my very good friend Veronica Belmont. Worth a look.
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