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More Dan: Fake Steve

Why Apple is smart to play it safe

Filed: Tech

My second-day take went up on the Beast this morning. Gist is, they’re selling more iPhone 4 units than ever before, so why change the design when clearly people love it? Tim Bajarin points out that a new design would have meant retooling the entire production line, which would cost a lot of money and take up a lot of time. Better to keep the shell and load it up with new guts. Making design decisions based on product line retooling costs doesn’t sound like something Steve would do. It sounds more like a decision that a supply-chain logistics wizard like Cook would make. And it’s probably a great move. Apple has so much momentum right now. Why mess with success? For what it’s worth, Henry Blodget says he can’t wait to get one. And Joe Hewitt, a former top designer at Facebook, tells Business Insider he’s confident that a year from now the iPhone 4S will still be the best smartphone in the world.

4 Comments »Add your own

Karl from Houston  //  October 5th, 2011 at 1:25 pm

Agreed. The big deal is the Siri voice stuff. The combination of touch and talk strikes me as a major advance.

Apple moved the goalposts, the kind of thing a savvy market leader can do, while their competitors are still struggling to match what they’ve already got.

 
faddah  //  October 5th, 2011 at 5:16 pm

ok, i say, a betting pool: iPhone 5 out in january.

yeah, i know they pulled outta macworld so they didn’t have to be tied to january announcements after christmas. so what? apple is nobody’s bitch, they do what they want.

so i say: january. who’s got money in the pool?

money talks, b.s. walks…

 
faddah  //  October 5th, 2011 at 5:28 pm

ok, i say, time for a betting pool: iPhone 5, out in january. who’s got money in?

yeah, yeah… i know: apple got out of idg’s macworld ‘cuz they didn’t want to be tied to january releases after christmas. so what? apple is no one’s bitch, they do what they want!

so who’s got money in the pool — apple iPhone 5, out in january.

money talks, b.s. walks…

 
Andrew Kimpton  //  October 5th, 2011 at 6:07 pm

The form factor/upgrade the guts decision is essentially the same as was made 2 years ago (iPhone 3G -> 3GS), and was probably made by the same person then (Tim Cook) as now.

Steve undoubtedly listened to him in the past, and I doubt Tims replacement in ops/logistics is going to tell him anything different this time.

 

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