Posts Categorized: Tech


I owe John Markoff an apology

Recently I wrote about how the scoop about Steve’s surgery had leaked out in the Times under the byline of John Markoff (my original post is here) and I suggested that Apple PR had arranged for the info to leak to Markoff because he’s one of the few journos they consider friendly to Apple. I also… Read more »


Why PR matters

Here is Apple’s stock chart since May. In that time period Apple has reported strong earnings and released a smash hit product, the 3G iPhone. It’s had lines out the doors of its retail stores, and has had to start opening earlier in the day to accommodate demand. To be sure, Apple also has warned… Read more »


Sergey Brin calls to non-comment on Cuil

Just picked up my office phone and it’s Sergey Brin, who says: “This is Sergey Brin. You think I’m a spoiled hypocritical billionaire who talks smack about energy conservation while commuting to strip bars in a jumbo jet, and I think you’re an argument for making abortion retroactive. Am I catching you at a bad… Read more »


Woz calls to non-discuss rumors about his personal life

Incredible. My iPhone just rang and I picked up and it’s Woz. He goes, “This is Steve Wozniak. You think I’m a fat lazy billionaire who cuts the line at Apple stores and hasn’t done anything serious with my life since 1982, and I think you’re a shit stain on the underpants of journalism. So… Read more »


Spy shots from Apple campus

One of our operatives managed to infiltrate the mothership last week and sent out the following photos before being apprehended by Apple security, at which point we lost contact with the source, whose whereabouts remain unknown. Nevertheless the shots provide some insight into life at Apple. First shot, the sideways one, was the last thing… Read more »


Now everyone is pulling this crap. Groan.

Well, I’m stunned. My phone just rang and I picked up and it was Jerry Yang. He goes, “It’s Jerry Yang. You think I’m an inept nerd who doesn’t know how to run a company, and I think you’re sleazier than a used condom. Got a minute to chat?” He went on to say that… Read more »


The culture of enablers

Also striking in this whole fiasco around Steve’s health is the response from the Apple faithful. Check out the comments on this blog for a representative sample. Criticize the PR operation at Apple, or Dear Leader himself, and the Apple faithful swarm out in droves to call you a traitor or worse. My email inbox… Read more »