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Joy of Tech skewers Seinfeld for Borg deal

Filed: Tech

See here. Another instant classic from Nitrozac and Snaggy. Meanwhile, in related news, a source very close to the Borg has double-dog sworn to me that they did not have anything to do with the leak of the Seinfeld deal to the Journal, and they really, really, really are not happy that this news got out. So apparently the leak came from the ad agency. Bit of advice to the Borg: If you really are trying to copy Apple’s marketing playbook, then ask yourself WWSJD (What Would Steve Jobs Do) — and the answer is, you cancel the deal with Seinfeld. Just out of spite. Or because it’s no longer a secret. Or because your ad agency guys are a bunch of traitorous bastards who can’t be trusted to keep a secret and will always put their own interests ahead of yours. Or something.

22 Comments »Add your own

Chustar  //  August 22nd, 2008 at 3:47 pm

Or maybe let the external ad team do its thing. In case you haven’t noticed, the internal guys haven’t been doing so well, and honestly, how much worse can it get? Their rep is trashed, their product, an engineering success is a marketing disaster. All that’s left is just bunker down and let these guys work.

 
LaQuin  //  August 22nd, 2008 at 3:53 pm

I think I’ll agree with Chustar on this one. Its time for them to just execute the damn advertisement. If its so good, it may have success. If not, back to the drawing board.

 
RIck Webb  //  August 22nd, 2008 at 4:16 pm

Maybe the leak came from Jerry?

 
mcloki  //  August 22nd, 2008 at 4:18 pm

MS could save themselves 10 mil by backing out of the deal. Reaction has been poor for the most part. Part of me wants them to go through with it since these new ads with Bill and Jerry may be the most spoofed ads ever. Too much great Seinfeld material to not use. Too many Mac fans with access to editing equipment and Youtube.
This isn’t going to be pretty.

 
faddah  //  August 22nd, 2008 at 4:50 pm

yeah, let the internal marketing/ad boys for the borg handle it. they’ve got their finger on what’s hip, like internal promotion videos like this.

 
FBO  //  August 22nd, 2008 at 6:04 pm

I least me picking Jerry for VP didn’t get leaked.

- Barry

 
SamG  //  August 23rd, 2008 at 12:59 am

However this Seinfeld thing turns out, here is how it is done. Effectively

http://www.youtube.com/watch?v=ciXNWAzmL3s

 
SamG  //  August 23rd, 2008 at 1:00 am

And once more, John Cleese on That Trendy Computer:

http://www.youtube.com/watch?v=dm7gLKZcmhM&feature=related

 
SamG  //  August 23rd, 2008 at 1:01 am

Hey Dan, here is a “I need a vacation” ad with Cleese:

http://www.youtube.com/watch?v=pusPxN_7mm8&feature=related

“I need speeeed”
:) ))

“I need my desk back”

 
SamG  //  August 23rd, 2008 at 1:02 am
 
SamG  //  August 23rd, 2008 at 1:02 am

When everything else fails, go for a ransom hahahaha

http://www.youtube.com/watch?v=WQAxr3eAte0&feature=related

 
SamG  //  August 23rd, 2008 at 1:04 am
 
SamG  //  August 23rd, 2008 at 1:05 am
 
SamG  //  August 23rd, 2008 at 1:06 am
 
SamG  //  August 23rd, 2008 at 1:07 am
 
SamG  //  August 23rd, 2008 at 1:08 am

“Stolen Idea” from Fedex:

http://www.youtube.com/watch?v=zNCrMEOqHpc

Brilliant.

 
SamG  //  August 23rd, 2008 at 1:16 am
 
SamG  //  August 23rd, 2008 at 1:18 am
 
Scott Ager  //  August 23rd, 2008 at 10:55 am

Dan, baby, baby.

Thought you had been napping for a while. Feasting on your ill-gotten gains. Or something. Welcome back. I’ll be cruising around all weekend with a stupid internet smilie on my face all because of todays confidential insider report. Shame on you. Or Something. LOL, big hugs and assorted stuff like that.

Scott Ager, Seattle (Borgton, WA)

 
Chris  //  August 23rd, 2008 at 3:14 pm

Apologies if this seems spammy, but as a longtime Fake Steve reader (& owner of the book “oPtion$”), hopefully it will be forgiven. As suggested, one should always ask, What Would Steve Do?

 
Rusya  //  January 14th, 2009 at 1:31 pm
 
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